Behind-the-Scenes with Huge Moto + Zero Motorcycles
Friday, December 4, 2020 | 12:00–1:00 PM
Online via ZOOM
Registration for this event is required

In celebration of the exhibition MOTO MMXX, join the Museum of Craft and Design on Zoom for a virtual discussion with industrial designers Bill Webb, Partner at HUGE Design and founder of Huge Moto, and Brian Wismann, VP of Product Development at Zero Motorcycles.

In this virtual event, get an exclusive look at the Zero SM, a custom electric motorcycle featured in MCD’s current exhibition, MOTO MMXX. Bill and Brian will discuss the four year collaborative relationship between Huge Moto and Zero Motorcycles and the processes and inspirations behind their design work. Among their collaborations, the Zero SM stands out, marking a shift in the future of custom motorcycle design. Working primarily with computers, Bill and his team at Huge Moto used design to “refresh an already successful, mechanically proven base motorcycle”, the Zero FXS. Huge designed the Zero SM to feel “futuristic, seamless and lightweight,” says Bill. “Bruce Lee was our philosophical inspiration: lean muscularity with agility and speed!” Following the discussion, Bill and Brian will answer questions from guests.

This special virtual event is free for MCD members. If you are a member and did not receive a direct link to the Zoom registration page, please contact chumphreys@sfmcd.org.

Not an MCD Member? Non-members can also pay a $10 suggested fee or Pay What You Can by registering through Eventbrite. Your support helps us continue to offer virtual events like these.

Can’t join us live? No problem! We will send a recording of the event to all registrants after the event. Guests are encouraged to send any questions for the panelists in advance to chumphreys@sfmcd.org.

Please note: Once you have registered through Eventbrite, you will be asked to register again through Zoom. Upon approval of your registration, look for an email confirmation from us. It may get filtered into a separate folder or spam. The confirmation email will contain the event link, and options for saving the event to your calendar. We will send reminder emails to registrants leading up to the event. If you have any questions or issues registering, please contact Christina Humphreys at chumphreys@sfmcd.org.

About Bill Webb: Bill Webb is a product design professional and co-founder of Huge Design. For the past decade he has helped lead and grow Huge into one the top Bay Area ID studios, collaborating with some of the biggest consumer electronics brands and boldest tech startups to deliver award-winning product designs. Throughout his career, he has inspired those around him with his player-coach mentality, combining an intuitive approach to design with a no-nonsense attitude and blue-collar work ethic.

About Brian Wismann: Brian joined Zero Motorcycles as VP of Product Development in 2017 with an extensive background in design, product development, and electric vehicle technologies. As Director of Product Development and an industrial designer for Brammo, Inc., Brian spearheaded development of the Brammo Enertia and Empulse electric motorcycles. In 2015, Brian was selected by Victory Motorcycles to lead their first-ever international racing effort at the Isle of Man TT. He followed this success with two class wins for Victory at the 2016 Pikes Peak International Hill Climb. With enthusiasm for electric vehicles, emphasis on project management and processes, and a passion for performance, Brian ensures that every Zero product is designed and engineered with the customer in mind.