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Bull.Miletic: Proxistant Vision transforms MCD November

November 19, 2022–March 19, 2023

San Francisco (September 17, 2022)–The Museum of Craft and Design is thrilled to present the premiere of Bull.Miletic: Proxistant Vision, on view from November 19, 2022 to March 19, 2023, featuring work by Bull.Miletic. Bull.Miletic, an artist duo currently based in Oslo, were among the first graduates of the MFA New Genres department at the San Francisco Art Institute and previously made San Francisco their creative home base for over a decade.

Guest curated by Carol Covington, Proxistant Vision is the culmination of Bull.Miletic’s seven-year artistic research project focusing on the proliferation and advancement in aerial, moving-image technologies. It follows the current surge in digital zooming and surveillance infrastructure, such as satellite, remote-sensing operations, and drone cameras. Bull.Miletic defines “proxistance” as the ability to visually capture geography from close-ups (proximity) to overviews (distance) in the same image, most noticeably illustrated by Google Earth’s “digital ride” from a global view to street-level detail.

Proxistant Vision features three robotic video installations: Ferriscope, Venetie 11111100110, and Zoom Blue Dot. Each artwork has its own focus, but all trace the multiple paths and genealogies of the “proxistant” (overview to detail) effect.

Black and white photo of people in a room watching a projection on a large wallBull.Miletic, Ferriscope (1983–2020), prototype installation at Trondheim Art Museum, 2018. Single-channel kinetic video installation.
Single-channel video (black and white, sound), 1-Chip DLP projector, aluminum truss system, custom robotics. Photo courtesy of the artists.

Ferriscope investigates how the visual paradigm of proxistance gains precedence beyond the screen. With this installation, Bull.Miletic investigates the fact that giant observation wheels have been popping up in cities around the world. This trend can be seen as a prime example of how proxistance is inserted into the urban environment as a form of gentrification and to boost real estate. In 2000, the 135-meter-high London Eye (re)launched the interest in large-scale urban observation wheels and propelled a rivaling appetite for ever grander designs on a global scale. As these wheels transport their passengers on circular journeys between detailed close-ups and vertiginous overviews, Bull.Miletic investigates how they participate in the smooth proxistant vision that currently multiplies across the 21st-century mediasphere.

3-d rendering map of venice from a Google Earth perspectiveBull.Miletic, Venetie 11111100110 (1500-2022), video still. Single-channel kinetic video installation.Single-channel video (color, sound),
suspended screen, aluminum truss system, mirrored rhombicuboctahedron, custom robotics. Video still courtesy of the artists.

At the center of Bull.Miletic’s installation Venetie 11111100110, is the cartographic masterpiece titled View of Venice 1500 (Venetie MD), a large-scale woodcut attributed to the celebrated Italian artist Jacopo de’ Barbari. As a significant leap in technological accomplishment, Bull.Miletic considers de’ Barbari’s 500-year-old map to be an astonishing example of an early trace of proxistant vision. It sets one’s mind in motion between detail and overview in its presentation of multiple perspectives on the same plane, producing a vision that summons both totality and close-up simultaneously.

In their research, the artists found several relations between this early map and the current digital paradigm of proxistance as exemplified by Google Earth and other online maps.

Photo of a projection installation with red light coming from the right and a circle on the left Bull.Miletic, Zoom Blue Dot (1990-2020), prototype installation at Trøndelag Centre for Contemporary Art, Trondheim, 2018.
Two-channel kinetic video installation. Two-channel video (color, sound), Mylar curtain, Mylar tape, custom robotics. Photo by Susann Jamtøy. 


In Zoom Blue Dot created at UC Berkeley, Bull.Miletic focuses on the proxistant Earth models produced with data obtained by orbiting satellites combined with ground and airborne imaging. In regards to Earth’s depiction as a speck of dust photographed by a spacecraft from a distance of four billion miles, this inquiry into proxistance is concerned primarily with the question of scale. The artists investigated a number of proxistant visions of Earth, which led them to discover a historic effort had been made to visualize, identify, and control the world as a unified globe. Different conceptions of scale guided a proxistant journey in which the most distant image of Earth meets the solid materials of rocks and crystals, where scientific models of calculation and prediction shaped an artistic vision beyond visualization.

Proxistant Vision is an innovative endeavor that raises awareness about the impact of new aerial imaging technologies and their influence and power in everyday life. Bull.Miletic considers San Francisco as their true artistic “home base” in the United States and are pleased to have Proxistant Vision make its US premiere at the Museum of Craft and Design in San Francisco this fall.

The Museum of Craft and Design’s exhibitions and programs are generously supported by the Windgate Foundation and Grants for the Arts. Additional support is provided by Hunter Douglas.


Top image: Bull.Miletic, Zoom Blue Dot (1990-2020), prototype installation at Trøndelag Centre for Contemporary Art, Trondheim, 2018. Two-channel kinetic video installation. Two-channel video (color, sound), Mylar curtain, Mylar tape, custom robotics. Photo by Susann Jamtøy.


Press/Media Preview:
Friday, November 18, 2022, 5:00 PM–7:00 PM

To RSVP for the press preview, schedule a private tour, interview requests, or for more information, contact Sarah Beth Rosales, Marketing and Communication Director, Museum of Craft and Design at or 415.773.0303.


About Bull.Miletic
Bull.Miletic is a collaborative artistic duo comprised of Synne Tollerud Bull and Dragan Miletic. Through their award-winning media installations, Bull.Miletic focuses on the transformative effects of media technologies and the way they infiltrate and take effect in the physical environment of everyday life. Bull.Miletic have shown internationally at venues including Venice Biennale, California Biennial, WRO Media Art Biennale, Wrocław, Yerba Buena Center for the Arts, San Francisco, German Architecture Museum, Frankfurt, Künstlerhaus Bethanien, Berlin, Pasadena Museum of California Art, Victorian Arts Center, Melbourne, Pacific Film Archive, Berkeley, Ulrich Museum of Art, Wichita, Henie Onstad Art Center, Høvikodden, and Museum of Contemporary Art, Belgrade. They received numerous grants and awards including the Excellence Award at the 2020 Japan Media Arts Festival for their work Ferriscope.

About Carol Covington
Curator, Carol Covington, decided to pursue a career in fine art and graphic design while attending college in Florence, Italy, and London, England through Florida State University where she received her degree in Art History & Visual Communications Design. Carol began her career as an Art Director, then Art Gallery Director, and later became an Independent Curator; during which time her company, Exhibits, produced over 100 exhibitions in public spaces and museums since 1990. In addition, she has also been a Curator and Producer of permanent, historical exhibitions for many corporations and institutions.

About the Museum of Craft and Design
The Museum of Craft and Design (MCD) is San Francisco’s only museum devoted to craft and design. Founded in 2004, MCD showcases designers, makers, and artists through an exciting and distinctive series of craft and design-focused exhibitions and public programs. MCD explores the creative process and current perspectives in craft and design through inspired exhibitions and experiential programs. Learn more at


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