Now Open! Apply to be a participating artist at our winter event December 7–8, 2019. Application deadline is July 8, 2019.

Now in its 13th year, Style (with its 2nd year at MCD) is a show, sale and benefit celebrating independent contemporary craft and design. This curated event is focused on the highest quality fashion, jewelry, accessories and now, new in 2019, home.

Style ‘19 will take place over two days on Saturday, December 7 and Sunday, December 8 at the Museum of Craft and Design in San Francisco. Our esteemed jurors will hand select 35 national and international designers to participate in the 2019 event. Attendees can experience and purchase original pieces as well as meet the makers.

MCD and Style are excited by the synergy between the show’s focus on contemporary design and the museum’s mission to develop and present engaging exhibitions and educational programs that explore and define the role of craft and design in our dynamically changing global culture, encouraging our audience to see the world differently. All proceeds go to support MCD’s MakeArt education program for children and families in the Bay Area


The open call to local, national, and international artists is open April 1 through July 8, 2019 (11:59 PM). Please complete the online application form at the link provided. A $30 (USD) non-refundable entry fee will be charged per applicant at the time of submission.


Apparel, jewelry, accessories and home goods including functional ceramics, glass, textiles and wood.


The event will be publicized regionally and nationally. MCD/Style reserves the right to use photographs or digital images of any accepted work for the purpose of publicity.

All artists will receive a digital media kit to use on their website and digital communications. Artists will also receive listing on the Museum of Craft and Design website and access to our event PR and promotion leading up to and during the event.


Apparel and larger item artists will be assigned a full booth at 8′ x 8′ and includes up to two 6′ x 2.5′ tables and two chairs. The full booth fee is $550.

Jewelers and smaller item artists will be assigned a half booth at 6’ x 5’ with up to one 6′ x 2.5′ table and two chairs. The half booth fee is $350.

In addition to tables and chairs, each booth will have access to WiFi and will receive a printed sign with your business name and booth number. Garment racks and additional tables will be available for rent. Additional rental information and booth fee payments will be made upon selection in August 2019.

Due to our intimate space, the Style event coordinators will decide final booth assignments. Not all booth requests can be accommodated but will certainly be considered.


On all transactions, vendors will receive 70% of net sales. MCD will absorb all credit card processing fees. You will be paid approximately (3) three weeks after the close of the event and will receive a full accounting of your transactions.

Additionally, Style operates a centralized cash register and accepts cash and all major debit and credit cards. This allows the artists to focus on meeting and styling their customers without the interference of having to ring up sales.


Founder, Style

Diane Master has had a dynamic presence in the Bay Area craft and design scene as the founder of the prestigious Palo Alto Clay and Glass Festival, now in its 26th year. Additionally, Master was the manager and buyer for the Palo Alto Art Center Gallery Shop for nearly two decades. Stirred by an exhibition on indigo dying techniques at the PAAC, and the countless inspiring craft artists she encountered and worked with, Master launched the first Style as a one off, art-to-wear textile and art jewelry event. Style’s reputation for quality and inventiveness made it an instant success among artists and consumers alike and 13 years later, it continues to thrive. This year, Style is excited to continue its association with the Museum of Craft and Design.

Executive Director, Museum of Craft and Design

JoAnn Edwards has overseen the Museum of Craft and Design’s vision and growth since its opening in 2003 to its relocation in 2013 to San Francisco’s historic Dogpatch district. Through the development of highly acclaimed and innovative exhibitions and educational programs, the MCD has grown under Edwards’ leadership into an internationally recognized cultural institution. Edwards is a staunch advocate for artists, as well as an expert in the contemporary craft movement. Edwards frequently acts as a panelist at national conferences relating to contemporary craft, as well as a juror for such institutions as the American Craft Council, International Contemporary Furniture Fair, and CCA. In 2015, Edwards was an international juror for the Dutch Design Awards. Prior to founding the Museum of Craft and Design, Edwards co-owned contemporary galleries in the San Francisco Bay Area for twenty six years. 


MON, JULY 8 | Entry Deadline (11:59 PM)
TUES, AUG 13 | Notifications sent to all applicants
TUES, AUG 27 | Signed and completed agreements due back to MCD from accepted vendors
FRI, DEC 6, 5 – 8 PM | Artist installation and setup
SAT, DEC 7, 10 AM – 5 PM | Day 1 of Style ’19 event
SUN, DEC 8, 12 PM – 5 PM | Day 2 of Style ’19 event
SUN, DEC 8, 5 – 8 PM | De-installation and breakdown of event

For additional questions please contact Caroline Holley at or 415.773.0303.

Image (detail): Tamar Navama, Yellow Brooch, Style ’18 participating artist.

Style ’18 artists

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