The Museum of Craft and Design showcases cutting-edge, custom motorcycles from around the globe
San Francisco, CA (February 19, 2020)– The Museum of Craft and Design (MCD) presents the exhibition Moto MMXX, opening August 22 and on view through January 3, 2021*. Featuring cutting-edge custom motorcycles from around the globe, “Moto MMXX showcases innovative international builders, such as Jens vom Brauck (Germany), Dino and Mario Nikolaidis of DNA Filters (Greece), and Jay Wen of ETT (UK); as well as material samples, models, sketches, and renderings that reveal the creative process behind these unique builds. The exhibition and related programs scheduled over the summer months will take over the galleries at the Museum of Craft and Design, located in the historic Dogpatch neighborhood of San Francisco.
The Museum of Craft and Design’s Executive Director, JoAnn Edwards notes:
“Moto MMXX teases us with a contemporary evolution of neat, sculptural packages of transportation, featuring hand-built motorcycles from an international A-list. Iconically California-driven, motorcycles embody West Coast culture as a source of identity, a way of life, a measure of freedom and a way of embracing the ride of life. Since our founding sixteen years ago, I have wanted to do a contemporary motorcycle exhibition. Moto MMXX will no doubt spark imaginations.”
Reflecting a broad range of techniques that builders employ, guest curator Hugo Eccles offers a glimpse behind the curtain of the custom motorcycle scene, allowing visitors the ability to experience both the finished ‘design’ and the ‘craft’ behind the glossy machines. Co-founder and director of Untitled Motorcycles, Eccles has built custom motorcycles for both private clients and for factory brands such as Ducati, Triumph, Yamaha, and Zero. Of the exhibition, Eccles comments:
“It’s fascinating to see how different builders approach and execute their work. We are truly lucky to have a number of European builders involved. Some builds have never been exhibited in America before and although they might be familiar to followers of motorcycle blogs, there’s no replacement for seeing actual motorcycles ‘in the metal’ in person.”
Moto MMXX will challenge the audience’s perception of the traditional motorcycle and highlight possible directions that the industry is going, can go, or should go. In choosing the builders, Eccles wanted to represent the spectrum of ‘custom’; from the traditional handmade to computer-aided design and manufacturing, utilizing state-of-the-art technologies like computer-numerically-controlled (CNC) machining and 3D printing. Whether generated by hand or digitally, the motorcycles on display offer insight into contemporary and forward-thinking processes.
Designed and manufactured in just six months by father and son duo, Dino and Mario Nikolaidis of DNA Filters in Athens, Greece, the DCR-018 “The Billet Sting’s” honeycomb design is a stunning combination of handcrafted materials and sleek processed components. Built around a BMW R9T engine, the structural frame and subframe were CNC machined out of a single piece of aviation-grade aluminum, and the forced intake was designed in such a way to serve as 2 hexagonal tubes, which channel the high-speed moving air to the DNA Filters. These extremely complicated parts were also CNC machined from huge blocks of aluminum.
Moto MMXX will feature extraordinary electric motorcycles such as the H1L (also known as the Fast and Furious motorcycle), created by UK based ETT Industries. Debuting for the first time in the US, the H1L was produced alongside Universal Pictures as a licensed product to support the film the Fate and the Furious (alternatively known as Fast and Furious 8). With the continual rise of electric motorcycles as a credible alternative to the internal combustion engine and never-ending advancements in technology, new opportunities have presented novel challenges for motorcycle builders. In describing the H1L, ETT states:
“With new technology comes new aesthetics and with that, a new language begins to evolve between rider and environment. H1L (a first of its kind, limited-edition electric motorbike) tears down what we know and boldly tells us what is coming, what to expect and most importantly, where we are going.”
Eccles has included an expansive array of builders in Moto MMXX, including globally-acclaimed designer, Joey Ruiter, who will showcase a brand new build. Ruiter is known for pushing through the boundaries of the norm and stripping back the traditional so radically that the result is jaw-dropping.
Moto MMXX will highlight a selection of category-defying motorcycles from throughout the decade; each motorcycle is a one-off or a prototype for future batch runs. All the motorcycles presented are working and rideable, some built for speed, some for beauty, and some as a provocation. Each custom motorcycle in Moto MMXX provides visitors a new vision of what is possible in this industry.
Press/Influencer Preview Brunch
August 21, 2020 | 10:00–11:00 AM
RSVP to Sarah Beth Rosales at firstname.lastname@example.org
VIP Preview Night
August 21, 2020 | 5:30–7:00 PM
MCD Curator walk-through: Hugo Eccles
The Museum of Craft and Design’s exhibitions and programs are supported by the Windgate Charitable Foundation and Grants for the Arts, Robyn and John Horn, Hunter Douglas, and Dorthy Saxe. Additional support of Moto MMXX is provided by BMW Motorcycles of San Francisco and SF Moto.
Above Image: ETT Industries, H1L (Fast and Furious), 2017. Image courtesy of ETT Industries.
*Moto MMXX was originally scheduled to open May 23, 2020 but has been pushed out to August 22, 2020 due to the temporary closure of MCD around COVID-19.
About Hugo Eccles
Hugo Eccles is a British industrial designer and motorcycle builder renowned for his radical, future-forward designs. Eccles is co-founder and director of Untitled Motorcycles, a design company that creates and builds custom motorcycles for both private clients and for factory brands such as Ducati, Triumph, Yamaha, and Zero.
Over his twenty five year career as a professional industrial designer, Eccles led projects for a global clientele that included AT&T, American Express, Alessi, Hewlett Packard, LG, Honda, TAG Heuer, Ford, and Nike. A graduate of the prestigious Royal College of Art in London, Eccles got his start working at global design consultancy IDEO, and later with design superstar Ross Lovegrove. After six years of running his own eponymous studio in London, Eccles emigrated to the US in 2003 to become Global Director of Product Design at Fitch. From there, he went on to head the Arnell Group Innovation Lab in New York. In 2010, he returned to his native UK to work with Sir Terence Conran as MD of Studio Conran, and later Design Director at Native Design. Eccles returned to America in 2014 to establish Untitled Motorcycles in California, the epicenter of custom culture and design.
About the Museum of Craft and Design
The Museum of Craft and Design (MCD) is the only museum in San Francisco devoted to craft and design. Founded in 2004, MCD showcases designers, makers and artists through an exciting and distinctive series of craft and design-focused exhibitions and public programs. As a non-collecting institution, the museum actively collaborates with artists, designers, museums and universities, as well as design venues and practitioners to create inspirational experiences in the world of craft and design for visitors of all ages. Learn more at sfmcd.org.
The Museum of Craft and Design is located at 2569 Third Street (between 22nd and 23rd), in the historic American Industrial Center in San Francisco’s vibrant Dogpatch neighborhood. Admission is $8.00 for adults, $6 for students and seniors and free for kids under 12 and MCD Members. Admission is free to everyone on the first Tuesday of every month. MCD is a North American Reciprocal Museum (NARM) member, a Blue Star Museum and participates in ROAM. MCD offers free admission to our nation’s active-duty military personnel and their families, including National Guard and Reserve year-round. MCD is open Tuesday–Saturday, 11:00 AM–6:00 PM and Sunday, 12:00 PM – 5:00 PM. Closed Mondays.