Revisioned by Lundberg Design, new MCD Store launches
with fresh look and wider selection of contemporary design goods
April 2016, San Francisco, CA – The Museum of Craft and Design’s retail shop, the MCD Store, received a revamped look and more space this spring to feature an even wider array of the eye-catching, handcrafted contemporary housewares, jewelry, children’s gifts, and art/design books that have made it so popular with both local and out-of-town craft and design lovers since it re-opened in its Dogpatch district location in 2013.
The MCD Store’s newly renovated, approximately 1,000 square-foot space is designed by San Francisco-based architecture firm Lundberg Design. In the improved layout, visitors are now greeted by a reception desk that better defines the store area within the museum and creates a clear path of travel from the entrance to the exhibition spaces that now run along each side, rather than directly through, the store.
Says the firm’s principal, Olle Lundberg: “We approached the redesign as an opportunity to not only functionally improve entry and visitor-flow experiences, but also integrate the store into the larger museum aesthetic, incorporating the look and feel of handmade objects into the display furniture and making the store more a reflection of the museum’s curatorial mission rather than just a retail extension.”
The palette of materials was selected to reflect the institution’s commitment to integrity in craft. Untreated, solid Douglas fir wood provides a warm counterpoint to slender hot-rolled steel and glass. Display shelves are mounted on vintage black-cast iron swivel casters, making them modular for greater flexibility within the space.
The initial phase of construction, completed this month, focused on the display furniture and retail space. Beginning in August of 2016, the second phase brings a redesigned entry vestibule that improves visitor flow and provides a dramatic new area for exhibition graphics and artwork display in a more visually prominent position at the front of the store.
ABOUT THE MCD STORE
Located inside the Museum of Craft of Design at 2569 Third Street in San Francisco, the MCD Store is open during museum hours; closed on Easter, 4th of July, Thanksgiving Day, Christmas Day, and New Year’s Day. Shoppers can access the store without paying admission to the museum and can also shop online at shop.sfmcd.org. Purchases help support the museum’s exhibitions and educational programming.
ABOUT LUNDBERG DESIGN
Founded by principal Olle Lundberg in 1987, Lundberg Design is a seventeen-person firm based in the Bay Area with clients throughout the United States. While the core of the practice is architectural, Lundberg is also committed to providing high-end, modern design at many levels, with a signature style characterized by simple sculptural forms and a strong belief in the importance of detail.
The team comprises award-winning designers who intentionally do not specialize in any one building type. Homes, restaurants, wineries, corporate headquarters, distilleries, office space, building makeovers, hotels, and even bus shelters are all part of the portfolio. Recent and current project include Twitter’s headquarters on Market Street; Mourad, a new Michelin-starred downtown restaurant for Aziza Chef Mourad Lahlou; the Pier 48 development for San Francisco’s Anchor Brewing Company; and a new outpost in Los Angeles for chef Charles Phan’s iconic Slanted Door restaurant.
Media Contact: Wendy Norris, Norris Communications
(415) 307-3853 or firstname.lastname@example.org
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The Museum of Craft and Design’s exhibitions and programs are generously supported by the Windgate Charitable Foundation and Grants for the Arts/San Francisco Hotel Tax Fund.
About the Museum of Craft and Design
Distinguished by a decade, the San Francisco-based Museum of Craft and Design (MCD) develops and presents unconventional and compelling exhibitions that showcase high-caliber contemporary work in craft and design. As a non-collecting institution, the museum originates exhibitions, hosts traveling shows, and collaborates with museums, universities, design venues and art centers to present a changing progression of distinctive craft and design-focused projects and related public programs for audiences of all ages.
2569 Third Street
Between 22nd and 23rd Streets
American Industrial Center
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Image: Lucas Saugen Photography